During the recent Demo Day at the Vite in Campo event, we had the pleasure of connecting with nearly 100 farmers eager to discover sustainable and effective vineyard management solutions.

Our team at Novamont presented 𝐀𝐆𝐄𝐑-𝐁𝐈 𝐔𝐍𝐈𝐕𝐄𝐑𝐒𝐀𝐋 – a professional-use herbicide based on pelargonic acid – and demonstrated its application directly in the vineyard.

The live field trials highlighted: 

• Rapid, visible results.

• Precision in targeted weed control.

• Strong potential as a sustainable alternative to conventional herbicides.

The demonstration sparked great interest and engagement, with participants particularly impressed by the fast-acting performance observed shortly after application.