On January 29–30, we joined a powerful gathering focused on high-value farming and agricultural innovation.

With over 60 exhibitors and thousands of professionals — from agronomists and farmers to energy managers and researchers — the event brought together key players across the agricultural sector.

For the NATURAL POWER LIFE project, FIERAGRICOLA TECH offered a dynamic networking environment to connect with key players across the agri-food value chain.

Through targeted meetings with operators and distributors, we explored commercial synergies and promoted 𝐀𝐠𝐞𝐫-𝐁𝐢 and SUNPOWER® , showcasing how these herbicides deliver effective weed control solutions while supporting the preservation of agricultural, urban, and industrial areas.